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PRODUCT KNOWLEDGE
(Think Do Sell)

Research your buyers…Answer the questions below.

What age is your buyer? ________________________________________

What gender is your buyer? _____________________________________

What income bracket is your buyer? ______________________________

Now go to www.google.com and type in the search space:  your buyer’s age,
gender and financial bracket.
Example: “50 year old female consumer trends”.  Fill in the blanks below

What are they buying? ___________________________________________

List 10 reasons a person should buy your product from you…useful,
helpful and most interesting to your customer. Create perceived value
for your product.

Fill in the blanks below

1.____________________________________________________________

2.____________________________________________________________

3.____________________________________________________________

4.____________________________________________________________

5.____________________________________________________________

6.____________________________________________________________

7.____________________________________________________________

8.____________________________________________________________

9.____________________________________________________________

10.___________________________________________________________

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